The mancat coffee has recently released a new strategy for the company in 2018. It is reported that the mancat coffee will be distributed throughout the country, increasing new franchisees, not only limited to regional provincial agents and existing franchisees, but also to expand to overseas markets, step out of China, and develop to Japan and South Korea and South East Asia. In addition, the head of the development and promotion of the casual cat coffee market, Mr. Cheng Chun, also said that in 2018, the label of coffee sentiment with Chinese characteristics will also become one of the brand strategies for this year. Drive Chinese Belt and Road Initiative enterprise strategy, more young people interested in Western coffee culture and China tea culture and diversified development of space, Manmao coffee will force in this regard.
Expand the market space force Internet plus coffee
It is understood that the warm and romantic coffee culture atmosphere in recent years has quickly seized the market by Korean culture in China, but because of the rapid expansion of management lag, word of mouth has been criticized repeatedly. The cultural and economic trauma brought by the Sade incident is very difficult to dissipate in a short time, and the Korean brand coffee is rapidly failing. And the Chinese local brand will usher in the development space, the industry analysts believe that the cat coffee seeks the diversified development space of the enterprise culture, will take the initiative to occupy the market, expand the stock space, actively develop the overseas market, increase the increment space, let the people like the coffee in the world experience the growth and independence of the Chinese coffee culture more. Special Chinese features, and in the development of the mainstream coffee brand, the consumer’s cultural recognition of the cat coffee will be more active for the development of the brand. I believe many people know that Egyptian pharaoh likes cats, whether it can go to the Arabia market, the deep accumulation of coffee culture in the Middle East and the production of high quality coffee beans. Perhaps the future of the base is a broader space. It will bring a strong heart to the chaotic coffee market.
Unlike the direct model of coffee in Europe and America, the mode of joining is a tool for Chinese coffee to expand in China, and it is believed that it can also get wider development space in Japan and South Korea market, Southeast Asia market and the future Middle East market. According to the Shanghai headquarters of the Mangus coffee, the MANCAT coffee will strictly control the threshold in the following aspects, improve the operating income of the store, and bring the fast development of the cartoon cat coffee. Keep the space development of regional commercial interests and brand franchisee first, second in store operations will be given greater efforts to support the franchisee opened until the normal operation mode, development of third will be in service and material distribution of consumables will actively embrace the Internet plus, fourth will be in the product quality and the main raw materials of the strictly controlled goods Quality, and finally will be standardized in brand promotion and store service. I believe that a series of actions will win more market in 2018.
Brand image upgrading to build super IP
It is understood that since 2012, the cat coffee has been laid out in more than 500 coffee shops in the mainland of China. Compared to other coffee brands, the casual cat coffee has maintained a rational attitude. In addition, the management level and service quality of the wild cat coffee have been maintained at a high standard. It is worth noting that new franchisees, regional provincial agents and franchisees can join two times, and the development of the existing franchisees in the future development of the company’s planning. Insiders said that the Manmao coffee franchise operating costs and capital combined, with broad market space drive time advantage, bold coffee industry model innovation, especially Internet plus strategy, is bound to increase the advantages of the development of enterprises.
Cheng Chun said that the cat’s coffee has already completed the preliminary plan of the enterprise’s development, and has already reserved the talent fund. In order to guarantee the rights and interests of the former franchiser, 200 franchisees will be opened in the mainland of China in 2018. The scale of each straight shop will be around 80-150 square meters. The investment of Japan and South Korea and Southeast Asia is already in start. The cooperation model is currently in the secrecy stage, and the partners to expand the region welcome contact with the market. Director of promotion and promotion.
Diversify the development of independent logistics
It is understood that there is a professional logistics service company in the Chinese catering industry. At present, China is still a developing stage in this field. In the long run, the cat coffee will take the help of the third party logistics company, which has begun to set up an independent logistics system. The logistics center has been set up around the north and wide, and two more logistics bases will be added in the future. Gradually formed independent logistics, greatly reducing the operating costs of franchisees.
At the same time, with the constant changes in the coffee market, the development of diversified services has become an industry trend. It is reported that the cafe coffee will make a multi – space shop, in addition to providing high quality coffee products and unique cat culture, the two – dimensional culture, but also the introduction of Italy, France, the UK and other high-end European and American drinks. In addition, the “coffee media” will be one of the important projects of independent development of this year’s coffee. The so-called “coffee media” is to rely on new media outlets to develop advertising value-added services. Cheng Chun disclosed that the “coffee media” will launch commercial advertisements and public service advertisements, and commercial advertising revenue will be won by the franchisee and the company. At present, there has been cooperation with some automobile companies, cosmetics companies, media companies and charities. In addition, it will also develop online services to provide consumers with more convenient outgoing and advance order services.
Seek a “diversification” road or to meet the market
At present, the Chinese market coffee brand not only has Starbucks and other European and American big caffeine, but also the local coffee is booming, and the cat coffee may be the only leader of the industry. People in the industry generally believe that in 2018, the brand strategy of “diversification” will bring unprecedented opportunities for the development of enterprises. Cheng Chun said that the coffee industry should not be “labeled”, and that the cat coffee, with the cat element and the two – dollar brand, is to create a boundless and imaginative space for the customers.
The location of the amicable cat is “the idol class romantic cafe from the cat star” experience cafe, the cat as the theme of the two – dimensional culture, “diffuse” as the theme of experience design, “Dongfeng, West fan, fresh school” of the integration style. In the coffee industry, it is unique, warm and full of furnishings, open scene production atmosphere, beautiful and romantic environment, in the cheerful and elegant music, enjoy pure coffee. “The excellent temperament of the cat set” into the cat cafe, in the wild style to let customers really feel the return to nature, enjoy free and comfortable life, the endless life story.
The core business philosophy of the cat’s coffee is QSEV (Quality, Service, Experience, Value). All around QSEV and improve, and continue to be strong brand. The unique operational concept “MANCAT principles” (Must must be based on standards, Action action, the best side of Nice, Customers customer orientation, All all events, Trust beliefs).
In addition, in addition to the word-of-mouth “diversification”, the idea of the cat coffee business is also in the “Chinese localization brand” promotion. Compared with European and American brands, the casual cat coffee will create more Chinese consumers’ preferences. And this will be most worth looking forward to.